Hi everyone

I just note this case for your information.

Ads’ title with “Dynamic Keyword” demonstrates higher CTR and Clicks than “Non-dynamic Keyword” on average.

‘CTR’ of “Dynamic Keyword” shows twice percentage and ‘Clicks’ of “Dynamic Keyword” results 5 times as much as “Non-dynamic Keyword”.
It means that Ads including searched-keywords are higher relevancy to attract people.

Also new sponsored search Ad ranking position system regards both the bid price and the quality of the advertisement which is illustrated as “Quality index”. (“Quality index” is a relative evaluation of how significant Ad’s creative is.)

And then, both Ads’ CTR and all keyword’s performance are ones of factors to determine this “Quality index”.
So, using “Dynamic Keyword” for Ads creative is efficient to increase CTR and Ads quality.

Beside, it may also need to reconsider removing lower CTR keywords to increase the quality rate.

Thanks