Yahoo China newly developed 'Golden finger plan', which object to improve PPC ads policy, search engine ads performance and also bring users more enjoyable search experience.

Following Google’s ‘Quality score’ and Baidu’s ‘Keyword quality’, the main part of this plan is the China Yahoos’ new launch of the Marketing Quality index, which called “LCI2.0”. This index is calculated by the number of the clicks, CTR, relevance of the keywords, quality of target website, etc. which have direct influence to ads position.

Different from the ‘Panama plan’, this ‘Golden Finger Plan’ is the project of China Yahoo, especially focus on the Chinese marketing situation.

Source:
http://cn.about.yahoo.com/070716/55/27lce.html