Some of you may have already come across the term “Watch List” in the new Yahoo platform. It is the little orange flag in front of some ad groups and campaigns.
What does it mean? It gives you the option of displaying better performing ads more frequently.
What to look out for?
Should all ad groups in one campaign benefit from the watch list, then switch it on at campaign level. If only required for a few ad groups, the watch list needs to be off at campaign level and switched on at ad group level.