Founded in 1995 by Erez Pilosof and Gadi Hadar, Walla! today offers a wide range of services including 24 hours a day news from around the world. As one of the most popular websites in Israel, Walla also offers sponsored links through its system called Walla Advantage -

Basic points to be aware of on the Walla Advantage system:

• There is no minimum advertising amount. The minimum amount for a bid is 0.05 Nis. The bidding system is very similar to Google Afwords.
• The interface is in Hebrew only. There is no English version.
• English ads are permitted however; the built in keyword tool will only recognize Hebrew keywords.
• Payments to Walla! can be submitted via Credit Card or Bank Transfer and have to be in Israeli Shekel.
• Walla! offer Trademark Protection.
• Dynamic Keyword Inclusion ads are not permitted.
• Sponsored links in search result are displayed at the top and left hand side of the web page.
• The text ads for Walla! have to be in the following format:

Title: 7-28 characters
Description1: 10-32 characters
Description2: 10-32 characters
Display URL: Max 32 characters
Destination URL: Max 1024 characters

• With Walla Advantage the advertiser can choose whether to appear in the search engine or in the content pages.

Hi Pierfrancesco!

Do you know the market share of Walla! compared to Google?

Thanks.

Hi Sandy,

If you compare Walla to Google in terms of search engine, Walla holds 7% of the market share Vs 93% of Google.
In terms of unique users and popularity Walla can count on 43% of all Israeli users.
In addition to this, 24.4% of Israeli users use Walla as their home page.