Similar to Adwords, the text ads for Adkontekst are:

* Title - max 25 characters
* Description1 + Description2 - max 70 characters
* Visible URL - max 35 characters

Placement options include:

Sponsored Link in search results

Displayed to the top and right of the search results. Activated by key words.

Sponsored Link in the content network.

Text form. Displayed in the content network, where the content of the ad is closely related to the partner website content.

Adkontekst Exclusive in the content network

Text-graphic form. Displayed in billboard format (750x100px), rectangle format (300x250px) and skyscraper format (160x600px). Exclusive:

* Strengthens contextual ad influence by inclusion of a graphic element.
* Is displayed exclusively - only one ad is displayed at the same time.
* No costs of preparing the ad (the declared graphic element creates the ad with the ad text).
* Settlement on a PPC basis even thought Exclusive resembles graphic ad forms.

Control your advertising costs by.....
* Fixed CPC – the Advertiser sets the nominal click price: for each entering the advertised website through the ad. The payment is collected from the funds gathered in the Advertiser's account.
* Max CPC – the Advertiser sets the maximum click price which the Advertiser is willing to pay for each entering the advertised website through the ad. The system automatically optimises the actual click cost (based on the auction system). In effect the click cost is in most cases lower than declared by the Advertiser.