Just using Google to target Slovenian searchers? Slovenia, with a population of over 2 million, has seen Internet penetration increasing at a healthy rate - 40% in 2005 (Najdi.si) or 840,000 unique users, which was 10% more than 2004. 96% of Slovenian companies have access to the web, 74% of which have broadband access, 3rd highest % in the EU behind Finland and Denmark (2005).

In Slovenia, search engine marketing spend represents around 40% of overall online advertising budgets - compared to 30% global average (Najdi.si, 2005).

85% of Slovenian internet users, use Najdi every month and the search engine delivers 1,000,000 every single day - so if targeting the Slovenian market, not something to be ignored! Najdi.si

There are a number of ways to advertise on Najdi.si with CPC/CPM buys and a variety of formats, with text, display and video options available:

• Display - homepage, text, display, video
• Content Targeting - display only
• Keyword Targeting - display (wide skyscraper) - CPM, text - CPC

Prices for keyword search are currently fixed, for around 0.40 Euros CPC and placements are generally above the main organic results.

Points to note when buying keywords with Najdi:

• You cannot buy competitors brand terms - only those of your client
• Links must apply to user's expectations
• The adtext must be relevant to the search term
• Maximum of 45 Characters in the title and 160 in the description