Hi All

FYI - the Adwords Site Targeting is going to be Beta testing on a CPC model rather than CPM.

Discuss

That's great news! I've never been that keen on the cpm model! You're just never as in control?

What's the downside? There must be a catch?

Andy

I guess it is, in part, to be more competitive, as it's only a small scale Beta Test. However,as always, we'll have to test to see if there are any campaign benefits.