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Old 08-15-2008, 04:19 PM
 
Join Date: Jun 2007
Location: York
Posts: 24
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Default Tips on Content Targeting

1) Don't mix search and content campaigns.
2)Content keywords are different from search keywords. Content keywords should describe the target site, not necessarily the product or service.
3)Don't use search ads in content ad groups. Content ads need to stand out among the content on the page. Include incentives, strong, explicit calls to action.
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