"Huobao area" (火爆地带）is one of the Baidu's PPC product, which appears on right side of the fist search result page. How it works?

-Every keyword have 10 ads positions in Huobao area
-your keyword will be displayed in red character
-First three position is fixed position, number 4 to 10 position move sequentially, for example, 4to 5, 5to 6, and 10 to 4.
-Annually based payment for the specific position, new client can subscribe specific position within last one month of contract expire.


If you have questions, Please leave massage here, I will answer it asap.
Thanks,