According to a survey carried out by Jupiter research, web users are becoming more impatient. While in 2002 19% of searchers were willing to click results after the 3rd page, in 2008 this figure was only 8%. In addition, almost half of those who were asked, said that they would change their search query after reviewing just the results in the first page. This impatience shows how efficient online search has become and it certainly highlights the importance of ranking high!